Developed by Microsoft, it will run on Machinima’s new channel, Machinima Prime (Machinima is the next generation, number one video entertainment network on YouTube with over 190 million unique monthly visitors viewing in excess of 2 billion videos). The series serves as a prequel story to the new video game.
With five 15 minute episodes, the series will run on Machinima Prime weekly, beginning October 5th and continuing up until the launch of the video game on November 5th. This is a high quality series that is backed by top talent, including Director Stewart Hendler (Sorority Row) and star Daniel Cudmore, who played Colossus in two “X-Men” movies and was in the most recent “Twilight” film. The series trailer, which premiered at San Diego Comic Con, is already over 4 million views, and counting.
The fact that this is the first live action content ever for Halo is significant due to the expectations for the game and the fact that the first three Halo games have sold over 42 million copies worldwide and all Halo merchandise – including novels, comic books trading cards and an animated series – has been responsible for bringing in over $3 billion in revenue.